Ringless voicemail is a technology that allows real estate investors to deliver a prerecorded message right to a person’s voicemail box without ever causing the phone to ring. Instead of going through the normal call process of a person making the call, a recorded message is delivered from your server to the server of the recipient’s cellphone service provider. This process offers many benefits to you, the business owner and to the potential client that you are trying to reach. But there are a few do’s and don’ts that you should understand before launching your own ringless voicemail campaign.

  • Recording the message yourself will provide as much of a personal touch as can be created on a prerecorded message. You want the message to sound as much like a regular voicemail as possible and you want the listener to hear a real voice and hopefully the same one that he or she will speak to if they call your office.
  • Don’t read from a script as it will not sound natural. It is always apparent when someone is reading and not simply speaking. You can have a list of bullet points or keywords and phrases to use but adlib the rest for a more personal and friendly message. But be sure that you sound professional with no awkward pauses, stumbling or space-filling words like um or well. This call could be what the listener uses to create his or her first impression of you and your business, so make it a good one.
  • Make sure that your message contains your contact information. In most cases, you should introduce yourself at the beginning of the message and then at the end repeat your name and your contact information. Also, you will leave a callback number, but you can include a web address and email to offer more options.
  • Once you have compiled your call list, be certain to run it through the National Do Not Call Registry. If you fail to do this, not only is it a waste of the cost of the call but you run the risk of annoying the listener and tarnishing your reputation.

Ringless voicemail messages are a great way to reach a large number of potential customers are a very affordable rate.

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